This session, run by IPPPRI and the Internet Watch Foundation, will build on last year’s presentation on the experiences of children and young people, parents/carers and educators of so-called ‘self-generated’ child sexual abuse material (SG-CSAM). This led to the development of the creative Think Before You Share campaign, which ran for 6 weeks during summer 2024. Emma Hardy and Ángela Muñoz Aroca will describe the work undertaken to develop and deliver the campaign and highlight some of the assets and resources created. Sarah Colley will join them to report on the findings from the recent campaign evaluation.